CMGE Invests in Love Games Founded by Giant Game Producer Cheng Liangqi
Today, CMGE (00302.HK), a global IP-oriented game operator, officially announced that it has become a shareholder of Love Games, a start-up founded by Cheng Liangqi (Laolang), the executive producer of the Junior series, including Junior Three Kingdom and Junior Journey to the West.
At present, Love Games is developing a new card game and the game will be distributed globally by CMGE and is expected to be launched within 2020. Besides, both sides have decided to launch a project for the adaptation of a heavyweight Chinese cartoon IP-oriented mobile game. The project is proposed to be started in the second half of 2020. After CMGE becomes a shareholder of Love Games, Cheng Liangqi, the Founder of Love Games, will also serve as Chief Product Consultant of CMGE, providing strong support for CMGE’s R&D and distribution business while giving full play to his experience and strength in product project, R&D process control, commercial optimization and long-term operation.
Featuring rich business experience, the core team of Love Games has been working together for nearly 10 years, with famous mobile game series including Mengjianghu, Junior Three Kingdom and Junior Journey to the West, creating a cumulative turnover of about 10 billion yuan.
The purpose of CMGE investing in Love Games is to serve the IP-oriented game strategy that CMGE follows, thereby expanding and deepening the layout of card games, promoting more attractive games and increasing its share in the game market. On Love Games side, the incubation of game IP and operation will still continue and product supports will be provided for partners including CMGE and YOOZOO.
Mr. Cheng Liangqi
Cheng Liangqi's appointment as the Chief Product Consultant of CMGE means that another giant game producer has joined in CMGE’s mobile system after Yao Zhuangxian, the “father of The Legend of Sword and Fairy series”, Zhang Xiaoquan, the producer of The Legend of Sword and Fairy III and The Legend of Sword and Fairy IV, and Fan Yingjie, the producer of The World of Legend – Thunder Empire. Such move will further enhance the producer team of CMGE and improve the creation and distribution of quality games, promoting the sustainability of CMGE's R&D and distribution.
Xiao Jian, Executive Director, Chairman and CEO of CMGE, expresses his sincere welcome to Cheng Liangqi, a senior game producer in the industry and Love Games for participation in CMGE’s IP-oriented game ecosystem. He is confident about the new game produced under the cooperation of CMGE and Love Games and believes that the game will be Laolang’s another masterpiece.